Political campaigns are using "corporate affinity" to look for voters.... Newsweek ran this article called "Shop at Target? You're a Swing Voter"....
And the Washington Post identifies a new category "mortgage moms" - swing voters in Kentucky who are concerned about the economy.....
"...Polls show that swing voters - the category that candidates most want to attract - are unhappier than the rest of the population about their economic circumstances. According to a recent survey by Bloomberg News and the Los Angeles Times, six in 10 self-described independents said the economy was doing badly, and seven in 10 said the country was on the wrong track. A Fox News poll, taken at the end of last month, showed that 23 percent of Americans consider the economy the most important factor they will weigh when voting - more than those who cited Iraq (14 percent) or terrorism (12 percent)...." [more]
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