Sen. Barack Obama (D-Ill.) needs his message to match his appeal, and Sen. John McCain’s (R-Ariz.) campaign may be in trouble if troop escalation continues to be an unpopular policy, according to Wilson Research Strategies Inc. ...On the bright side for McCain supporters, the ad got average marks from Republicans and independents surveyed for strength of message, effectiveness, appeal, memorability and credibility.
When the ads were compared side by side, 67 percent of those surveyed thought the DraftObama ad was more effective, compared to 27 percent who thought the MoveOn.org ad was more effective.... (The Hill)
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